Marketing is vital to the continued existence of a business. Doing various marketing strategies will make the company more visible to the target demographics and attract more customers to their product or service. The same principle applies to hotels. How hotels commonly do marketing will depend on their 4P’s – product, promotion, price and place.
Here are some of the effective strategies that hotels employ to attract more clients:
Brochures. This is the most common marketing strategy that hotels used. Brochures provide vital information about the hotel such as amenities, promotions, price and provide enticing pictures of the hotel.
Hotel promotions. Providing promotional packages to guests will not only attract new guests but also get some repeat customers. Customer rewards which are based on the points that the customer accumulated for each stay is one excellent promo. The more points the client earns, the higher the rewards like free night stay or free airline tickets.
Providing room rate discount for locals or for repeat customers is also another effective promotional activity. Some hotels provide free use of certain amenities such as swimming pool. Others provide free concerts.
Associating with travel agencies. Travel agencies handle visitors on a daily basis. Hotels give special perks and commissions to travel agents who can bring in more hotel guests. This symbiotic relationship boosts earning potentials for the tour guide and the hotel as well.
Hotels that aligned themselves to travel associations usually see a rise of up to 32 percent in their reservations and occupancy rate. This is definitely one lucrative way of making their presence known and attracting more guests.
Websites. Social media marketing is one of the most effective ways of getting additional hotel guests. A user-friendly site is a cost effective way of promoting the hotel. A website transcends national borders. International clients who are traveling to where the hotel is located can get the information they require online. This gives the hotel a chance to grow its target demographics in the international scene.
The hotel can upload videos in the website to show the various services and amenities they offer. Prospective clients can email them to inquire about certain services they offer or call their contact numbers provided in their website.
Online reservation or booking is also possible using the website. All the guest needs to do is to key in basic information and pay via credit card. Customers prefer the convenience that online booking provides.
Also, a website is available 24/7. This means the client can access the site wherever they are, at any time they want. They can book a room even at odd hours. Having a website is one efficient way of how hotels commonly do marketing.
Tags: hotel marketing